Go Rural Ltd aims to provide information, suggestions and offers to people living in or visiting Scotland's cities to encourage them to enjoy day trips, short breaks and holidays in rural Scotland. Rural Scotland has a huge variety of exciting, beautiful and different tourism offers for people to experience.
Go Rural provides a listing service for rural tourism businesses to showcase the best of a range of rural tourism attractions and offers. In many other countries it is common for a large % of a city population to leave the city most weekends and stay in the countryside or make multiple trips out of the city. With the increasing interest in country life and an increasing awareness of Scotland’s high quality food and drink, this Go Rural aims to build on this demand for rural experiences and make it easy for people to leave the city to experience rural tourism businesses.
Go Rural was devised by a team of Rural Leaders taking part in the 2012 Scottish Enterprise Rural Leadership programme.
Go Rural partners are: Angus Council (as part of a European funded Rural Tourism Business Support project), the Association of Self Caterers, NFU Scotland, Scottish Enterprise, Scottish Land & Estates and VisitScotland.
Go Rural is a pilot project which will run to March 2013; the aim is to roll out the concept to other Scottish cities during 2013. The pilot will focus on the ‘Edinburgh residents’ market segment and will encourage this group to make multiple trips to businesses within a 90 minute travel time from Edinburgh.